Introducing my new embroidery membership!
Join my paid-for membership for exclusive patterns, masterclasses and more
Over the past few months I’ve been working really hard behind the scenes on my new embroidery membership, which will launch here on Substack on 30th January 2024.
I’m excited about the prospect of creating this space where we’re all taking time out to be creative through the medium of hand embroidery. Every paid membership truly means so much to me, and I want to say a huge thank you for being here and for all your support 💖
In the run up to the official launch of my membership, you’ll be able to make a pledge to join. This basically means that you’re signing up for your chosen membership tier now, but that no payment will be taken from your account until everything goes live on 30th January.
My membership will be the only place where you’ll be able to access new Hello! Hooray! pdf patterns that I release (excluding magazine projects). It’s a more interactive space than selling them through my website or through Etsy, and that’s one of the things that really attracted me to the Substack platform. I hope it becomes a place where we can connect and meet other stitchers whilst building our own supportive community.
I want everyone who joins us to really feel like part of the community, which is why I decided to call it a ‘membership’ rather than a ‘subscription’ because that felt a bit more personal. Substack does technically refer to paid options as ‘subscriptions’, and so I just wanted to clarify this for you. I hope it’s not confusing, and please let me know if you have any questions about it.
As a member of the community, I really want to get to know you as part of this space and to help you to feel supported in your creativity. You’ll be able to ask me anything in the Notes and Chat functions (some of which will be exclusive to paid members), as well as by commenting on posts too. Everyone is welcome here and I can’t wait to stitch with you!
So how does it work?
My membership will alternate between a Pattern Month and a Masterclass Month, and includes digital content. You will need to source physical supplies separately, and I’ll link to these with each new pattern.
The first month (launching 30th January 2024) will be a Pattern Month, where you’ll receive the pattern for my THRIVE negative space embroidery. Included in each Pattern Month will be:
The pattern booklet - this includes colour and materials guides, templates and written instructions
An introductory video to get you started
The option to join in with the Q&A post for this project here on Substack - this is where we can really build our community!
Then the following month will be a Masterclass Month, which includes:
Masterclass video (recorded) related to the current pattern
Q&A video (recorded) based on community questions
After the Masterclass Month, the pattern will be moved into the Hello! Hooray! Pattern Archive (see below for more info) and then there will be a new pattern to stitch. We’ll continue to alternate between a Pattern Month and a Masterclass Month, with a total of 6 patterns and 6 masterclasses each year. I’ll also write exclusive posts from time to time as well. So if you don’t want to miss out on the pattern then I’d recommend signing up asap!
Paid membership options at a glance
Here are a few more details about what’s included with the monthly, yearly and Founding Member options:
Monthly - £10 per month
Bi-monthly Pattern or Masterclass (depending on which month you sign up)
Free monthly newsletter
Yearly - £96 (equivalent to £8 per month, billed annually)
Bi-monthly Pattern or Masterclass
Free monthly newsletter
Saving of £2 per month on the monthly plan
Founding Member - £150 for 1 year (equivalent to £12.50 per month, billed annually)
Bi-monthly Pattern or Masterclass
Free monthly newsletter
Access the the full Hello! Hooray! pdf pattern archive for 1 year - worth over £130!*
1 hour live group Q&A session
*Excludes patterns included in magazines and in my books.
If you’d like to become a founding member but can’t afford the payment up front, please contact me and we can chat about this.
The Hello! Hooray! pdf pattern archive
From 30th January 2024, the only place you’ll be able to access my complete back catalogue of embroidery patterns will be through my Founding Member paid membership on Substack.
The pattern archive currently contains 20 patterns, and as we move through the year all of the membership projects will be added. If you sign up for the Founding Member subscription, you’ll pay a little extra to support my work and receive access to the archive as a thank you.
The pattern archive includes previous bestsellers, including Keep Going, Trust the Process and the Roald Dahl Sunbeams hoop and banner. You’ll be able to access and download any of these patterns direct from my Substack page throughout the time that you’re subscribed as a Founding Member.
You won’t be able to purchase these patterns anywhere else, they’re exclusive to Founding Members!
Sign up now and receive a free bonus pattern!
If you sign up to my paid membership from now until the 28th February 2024, you’ll also receive a free bonus pattern 😍 You’ll be able to access this from 30th January if you’ve pledged already.
My JOY hoop is the perfect project to go with the THRIVE pattern. Originally created for Workshop Week in 2022, this is the first of the trilogy of patterns creating JOY, BLOOM, THRIVE. Is it the new live, laugh, love?! I’ve written a post about that for everyone to read for free, which you can read here.
Please note: the JOY pattern will be included for anyone who signs up to any level of paid membership up to and including 28th February 2024. It will move to the Hello! Hooray! pattern archive on 29th February 2024.
Are you ready to get stitching?
Pledge to sign up to my paid membership here and you’ll get access to everything you need to stitch the first pattern from 30th January👇
FAQs
Here are a few things that will hopefully answer your questions about this membership. If your question isn’t answered here then please leave me a comment on this post or send me a message and I’ll get back to you asap.
Why isn’t every month a Pattern Month?
The reason I wanted to release patterns bi-monthly is mainly to give us a chance to stitch it. Because let’s face it, one design a month feels unachievable for many of us (myself included!).
I also wanted to be able to really focus in on a stitch or skill in a masterclass, and to give everyone a chance to ask questions about the project too. One pattern per month just felt really rushed, and hand embroidery isn’t something to rush or power on through. I want us all to enjoy the process, and be around to chat and support each other whilst we do it.
Another reason for bi-monthly patterns is that I’ll be stitching ahead a little, so from a personal perspective this allows me to plan my time around home education and other projects a bit better.
Can I start stitching the project before the Masterclass Month?
Yes! You’ll get full instructions and a video showing you how to get started when you sign up for the pattern. So you don’t need to wait for the Masterclass, you can work at your own pace and join in with the Masterclass in the next month if you continue to subscribe.
What if I want to sign up to your paid membership in a Masterclass Month? Can I still get the pattern?
If you sign up to my paid membership in the Masterclass Month, you will have the option to purchase the current pattern at any time within that month. You’ll need to contact me directly for this via the link in the subscriber area, so you won’t be able to purchase the pattern separately if you are not signed up to my paid subscription for that month.
When the next new pattern is released, the previous pattern and masterclass will then only be available to Founding Members.
Can I purchase one of the archive patterns individually?
Unfortunately not. The complete Hello! Hooray! archive is only available to Founding Members as part of their yearly membership (from 30th January 2024 onwards).
Can I upgrade my subscription?
Yes! You can upgrade at any time by updating your subscription plan. Find out more about how to do that here.
Please note that if you cancel your membership, you will no longer have access to the paid posts once the end of the billing period is reached. You can find out more about cancelling your subscription here.
Substack have a really great FAQs page for readers here, where you’ll find everything you need to know about paid subscriptions.
Are physical materials included in this subscription?
No, physical materials are not included in the subscription. You will need to source any fabrics, threads etc. yourself to stitch the designs. A full materials list is included in each new Project Month. Any materials referred to during a Masterclass will also be listed for paid subscribers.
Why is it £10 per month or £8 a month for yearly subscribers? Isn’t that a bit expensive?
The cost of my subscription has been carefully calculated, and reflects the amount of work required to create the visual, written and downloadable content. Designing and running my subscription is no small task, and I believe it is excellent value for money. Here is a breakdown of costs for transparency:
Substack takes a 10% fee for paid subscriptions, and Stripe payment fees are also an additional cost.
For a yearly subscription at £8, Substack takes 80p and Stripe fees are roughly 50p. This means I receive £6.70 per subscription, which is in line with the cost of previously purchasing one of my PDF patterns from my online shop at £6.50. For a monthly subscription at £10, I receive around £8.50 per subscription.
The Founding Member subscription works out at £12.50, and I receive around £10.63 per subscription. This level also includes full access to the Hello! Hooray! Pattern Archive for the duration of the subscription at this level.
Thank you again for all of your support, and I really hope you’ll come and join our community. I can’t wait to stitch with you! 😊